These days whether it is a
family function or a get together of friends and family, a wedding, a party or
even shopping at the mall; every woman seems to be effected by the Brand Syndrome.
There is a war amongst
the victims of brand syndrome, every girl every lady wants to exceed other by
acquiring the most expensive handbag, shoes and makeup.
Unfortunately, science has
failed to discover any cure for this syndrome so it is spreading like an
epidemic.
And the interesting part
is that, even after emptying their pockets nobody either gets acknowledged or
appreciated. In fact, if one has more expensive bag or shoes then the other will
have the most despising sentiments to share about them.
This brand epidemic is
not limited to women but men are also affected by this syndrome, their
personality enhancing products are different though.
Naturally I have to butt
in and share my point of view, so as to understand the logic behind the brand syndrome
epidemic. The focus of my theory will be primarily on women because I too belong
to the same species and is also somewhat effected by the Brand Syndrome;
nevertheless, the underlying emotions of both men and women are same.
My research shows that there
are several reasons behind the rapid spread of Brand syndrome; however, I shall
limit myself to the main points.
First it could be, that we
want to declare to the world ‘I am Rich’, so everyone will give us more
attention, and we will be looked upon with awe and appreciation. And all this
attention, respect and appreciation would make us feel special/ exclusive which
will ultimately make us happy.
God forbid if we fail to
feel all the above by our current range of branded products we shall try again
with a much higher and exclusive brand and if we still fail then we must try again,
and again.
No if I break it down,
then a woman with brand syndrome wants attention, respect, appreciation so she
can feel good about herself and be happy in her life.
The unfortunate news is
that we would never get what we are looking for from these branded products/ personality
boosters.
We might feel good
momentarily, when our stuff is superior but as soon as another woman enters the
room with a better and much expensive product we are terrible again.
In all this, the only winning
parties are the manufacturers of high-end brands who are clever enough to cash-in
on the emotional issues of women. You see, if all women are content in a Rs. 1000
worth handbag of unknown brand and also comfortable with who they are as human
beings, then who would buy these temporary personality boosters.
My guess is, no one.
The reality with a
capital ‘R’ is that no handbag, no shoe or makeup or any other accessory in
this world can help you in getting attention and respect from others if you do
not respect yourself or give attention to yourself.
The world always takes
you at your own estimation and self-worth. Respect your body, respect your
health, respect your life, more so respect everyone and everything in your life.
Give attention and
acknowledge others when they approach you.
Even the most expensive
bag in this universe cannot give us appreciation because we cannot receive what we
cannot give.
So rather than waiting for others to appreciate you, appreciate
everyone around you. Make someone feel special and exclusive just because they
are in your company today.
No matter how little or
inexpensive things we have today; however, if we are truly grateful for them then
we would be filled with abundance and joy.
Remember to every action there is always and equal
and opposite reaction. If we want attention, respect, appreciation from others it is important for us to realize that we cannot demand from others what we cannot give them. The outflow always determines the in-flow. That’s
the law of attraction.
May we all love, appreciate
and respect everyone and everything we have, including ourselves.
A very Good Evening!
Sonya Syed. (Day 508)
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